Sarah Bennett-Nash

Judge
DISC Type : Dc

Founder & CEO at Ikonology

United Kingdom

Overview

Sarah Bennett-Nash is the Founder and CEO of Ikonology, leveraging over 20 years of experience from senior compliance and governance roles at firms like Standard Chartered and Goldman Sachs. Educated at the University of Oxford, she now helps C-suite leaders build authority through podcasts. People often describe her as inspiring, professional, and impactful.

Outside of her company, Sarah is a passionate advocate for female empowerment and financial well-being, topics she explores as a public speaker and author. As a long-time Camden resident, she is deeply committed to her community, serving as a Member of the Board of Trustees for the Queens Crescent Community Association.

Unique fact: Sarah focuses on helping leaders build an "AI-SEO spine" to ensure their personal brand and expertise are strategically visible to artificial intelligence.

Personality Overview

Generally Skeptic

Features Driven

Demanding

They like to move fast and expect the same from others.  They prefer to be the ones controlling the conversation or defining the terms. They respond better to strong and respectful interactions.

Topics They Care About

AI-Visible Branding
Writes and speaks about creating a personal brand that is strategically recognizable and prioritized by AI search tools, which is a core part of her current business focus.
Female Empowerment
A consistent theme in her public speaking, upcoming book "More Money, More Life, " and events she participates in, focusing on supporting women founders and leaders.
Podcast Authority
This is the primary service of her company, Ikonology, where she helps C-suite executives build their influence and pipeline by appearing on or owning podcasts.

Media Appearances

Ikonology Intro (3).mp4. Featured in YouTube

See Now

Work History

12-2022
Founder & CEO at Ikonology
3-2024
Member Board of Trustees at Queens Crescent Community Association
3-2020 - 8-2024
Global Head of CFCC Learning Council at Standard Chartered Bank
11-2019 - 5-2024
M.D Global Head of Colleague Conduct at Standard Chartered Bank
12-2018 - 5-2021
M.D Head of Compliance Europe, CCIB Europe and UK Country Head at Standard Chartered Bank

Education

2020 - 2020
Oxford Executive Leadership Programme from University of Oxford
2008 - 2009
Diploma in Capital Markets from ICMA Centre

More Information

Social Presence :

Prographics :

Exp : 22 Location : United Kingdom Job Level : Leadership Designation : Founder & CEO at Ikonology
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Hold your ground without indulging in one-upmanship
  • Be respectful but crisp

DONT's

  • Avoid being too verbose
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sarah

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Sarah take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Sarah

Personality Compatibility


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