Sarah Burton in

Sarah Burton

Observer · DISC type ci
Commercial Lead, International Sales at Waitrose & Partners
📍 Poole, England, United Kingdom

Sarah is a commercially astute leader with over 20 years of experience in sales and retail, specializing in revenue growth and market expansion. As Commercial Lead for International Sales at Waitrose & Partners, she leads the strategic direction and P&L for global territories. She holds a postgraduate degree from IGD.

Sarah is passionate about working for brands that have strong ethics and a clear purpose. She firmly believes that a great consumer experience is the cornerstone of business success and is dedicated to aligning her teams mission with customer impact to deliver measurable results.

She has recently led several successful store openings through a major partnership between Waitrose & Partners and Welcome Break.

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Experience
23 Years
Current Role
Commercial Lead, International Sales
Job Level
Senior
Location
Poole, England, United Kingdom
Personality Overview

How Sarah shows up

Example Seeker
Curious
Value Driven

They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Priorities

Topics Sarah cares about

Global Business Growth
Her current and past roles focus on international sales, driving revenue growth, market penetration, and long-term commercial sustainability across global territories.
Strategic Partnerships
She architects market expansion through key collaborations, exemplified by her posts celebrating new Waitrose locations with partner Welcome Break.
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Career

Work history

2-2026
Commercial Lead, International Sales
Waitrose & Partners
2-2024 - 2-2026
Commercial lead, UK Convenience Sales
Waitrose & Partners
6-2022 - 2-2024
Business Manager (Chief of Staff) to Executive Director, Strategy & Commercial Development
John Lewis Partnership
3-2018 - 6-2022
Senior Business Manager, International Sales, GCC and Caribbean
Waitrose & Partners
11-2016 - 3-2018
Account Manager, International
Waitrose & Partners
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2010 - 2011
Postgraduate
IGD
Education details unavailable
Oxford Summer School
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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