Sarah Cecchin

Evaluator
DISC Type : cds

Chief Marketing Officer at 1st United Credit Union

Oakland, California, United States

Overview

Sarah has no verified overview

Personality Overview

Thorough Evaluator

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Sarah has no verified topics they care about

Media Appearances

Sarah has no verified media appearances

Work History

2-2026
Chief Marketing Officer at 1st United Credit Union
1-2018 - 1-2021
President, Client Advisory Board at CuneXus
4-2014 - 2-2026
Senior Vice President, Marketing & Communications at 1st United Credit Union
5-2006 - 5-2015
President, Board of Directors at Marketing Association of Credit Unions (MAC)
1-2001 - 4-2014
Assistant Vice President, Marketing at Pacific Service CU

Education

1994 - 1998
Bachelor of Arts from Loyola Marymount University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Oakland, California, United States Job Level : Leadership Designation : Chief Marketing Officer at 1st United Credit Union
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Sarah

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Sarah take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Sarah

Personality Compatibility


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