Sarah Cecchin in

Sarah Cecchin

Evaluator · DISC type cds
Chief Marketing Officer at 1st United Credit Union
📍 Oakland, California, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
20 Years
Current Role
Chief Marketing Officer
Job Level
Leadership
Location
Oakland, California, United States
Personality Overview

How Sarah shows up

Thorough Evaluator
Hard To Convince
Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Priorities

Topics Sarah cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

2-2026
Chief Marketing Officer
1st United Credit Union
1-2018 - 1-2021
President, Client Advisory Board
CuneXus
4-2014 - 2-2026
Senior Vice President, Marketing & Communications
1st United Credit Union
5-2006 - 5-2015
President, Board of Directors
Marketing Association of Credit Unions (MAC)
1-2001 - 4-2014
Assistant Vice President, Marketing
Pacific Service CU
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1994 - 1998
Bachelor of Arts
Loyola Marymount University
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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