Sarah Coleman

Energizer
DISC Type : I

Vice President, Brand Strategy at WSP USA

Lakewood, Ohio, United States

Overview

Sarah has no verified overview

Personality Overview

Informal

Big Picture Person

Imaginative

They are naturally enthusiastic, so take their promise with a pinch of salt.  They are not always early adopters but can be pursuaded by leveraging strong relationships. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Sarah has no verified topics they care about

Media Appearances

Sarah has no verified media appearances

Work History

10-2022 - 10-2025
Vice President, Brand Strategy at WSP USA
1-2021 - 10-2022
Senior Communications Manager at WSP USA
2-2014 - 1-2021
Marketing Communications Manager at WSP USA
2-2012 - 2-2014
Public Relations and Social Media Chair at San Francisco Canstruction
10-2008 - 8-2010
Marketing Coordinator at Jackson Lewis LLP

Education

2004 - 2008
BA from State University of New York Cortland

More Information

Social Presence :

Prographics :

Exp : 15 Location : Lakewood, Ohio, United States Job Level : N/A Designation : Vice President, Brand Strategy at WSP USA
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Talk about their team and how your product will help them do things better and easier
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid overloading them with too much detail
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Sarah

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Sarah take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Sarah

Personality Compatibility


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