Sarah Collins

Caretaker
DISC Type : Si

Head of Talent & Strategic Initiatives at The United Stand & That’s Football at The United Stand

London, England, United Kingdom

Overview

Sarah is the Head of Talent & Strategic Initiatives at The United Stand & That’s Football, where she is creating a Broadcast Academy to nurture new talent in sports media. A former Executive Producer at talkSPORT, she has a deep background in sports broadcasting, supported by a post-graduate diploma in Broadcast Journalism.

Outside of her professional work, Sarah is deeply committed to community sports. She is the founder of a junior netball club in East Manchester, which she has been running for over two decades, providing coaching and competitive opportunities for hundreds of local girls.

Interesting fact: In 2003, Sarah co-founded the Dominoes Junior Netball Club in Gorton, Manchester, to serve girls in the local community.

Personality Overview

Tactful

Accommodating

Supportive

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  Scenarios where both sides can come out as winners appeal to them greatly. They are more likely to opt for solutions that are proven in the market.

Topics They Care About

Talent Development
Spearheads a Broadcast Academy to identify, train, and empower new talent in sports media, bridging the gap between education and industry.
Community Sports
Founded and runs the Dominoes Junior Netball Club, demonstrating a long-term passion for developing grassroots sports for young people in Manchester.
Diversity in Media
Actively works to break down barriers in sports journalism for young talent and has shared content highlighting racial bias in professional hiring.

Media Appearances

Sarah has no verified media appearances

Work History

6-2025
Head of Talent & Strategic Initiatives at The United Stand & That’s Football at The United Stand
2-2020 - 5-2025
Executive Producer at talkSPORT
10-2018 - 3-2020
Managing Director at Quinton Fortune Football Academy
10-2018 - 2-2020
Sport Media Consultant at Freelance, self-employed
10-2018 - 2-2020
Sport media consultant at Freelance, self-employed

Education

1998 - 1999
Broadcast Journalism post graduate diploma from University of Central Lancashire
1989 - 1993
Media & Business Management from The University of Manchester

More Information

Social Presence :

Prographics :

Exp : 7 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Talent & Strategic Initiatives at The United Stand & That’s Football at The United Stand
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Be visibly appreciative of their actions during your interactions
  • Summarize the key points at the end of the conversation
  • Use phrases like ‘trust me when’, ‘your team will love’ etc.

DONT's

  • Don’t get into excessive details unless prompted
  • Don’t give the impression of being unproven or risky
  • Don’t push them to make decisions very fast, let them take their time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Sarah

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Sarah take some risk or not?

  • They are unlikely to take many risks.

You And Sarah

Personality Compatibility


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