Sarah Collins

Commander
DISC Type : D

Director of Product Marketing at LKQ Corporation

Atlanta Metropolitan Area, United States

Overview

With over 20 years in the automotive and coatings industry, Sarah is the Director of Product at LKQ Corporation. She excels at translating complex data into actionable strategy and has deep experience in product lifecycle management and vendor partnerships. People who have worked with her describe her as dedicated and passionate.

Sarah is deeply committed to supporting the veteran community, frequently highlighting non-profits and the contributions of veterans. She is also a passionate advocate for championing women in the automotive and coatings industry, seeking to lift teams and strengthen partnerships.

She has a unique dual focus on supporting both military veterans and advancing women within her industry.

Personality Overview

Impact-Driven

Very Quick

Strong-Willed

More than the product, they care about the effectiveness of the product.  They are not focused on building rapport and relationships. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Veteran Support
Actively promotes and supports non-profits and initiatives aimed at assisting military veterans with mental well-being and community integration.
Women in Automotive
States a clear personal mission of championing women within the automotive and coatings sectors, focusing on development and strengthening partnerships.
Product Lifecycle
Her career at LKQ, from Brand Manager to Director of Product, shows extensive experience in managing products from conception through execution and partnership.

Media Appearances

Sarah has no verified media appearances

Work History

1-2024
Director of Product Marketing at LKQ Corporation
9-2021
Director Of Product at LKQ Corporation
12-2019 - 9-2021
Brand Manager at LKQ Corporation
5-2019 - 12-2019
Regional Technical Manager at LKQ Corporation
5-2018 - 5-2019
National Account Manager at LKQ Corporation

Education

2003 - 2006
Business Management from Georgia College & State University
1999 - 2002
High School from Collins Hill High School

More Information

Social Presence :

Prographics :

Exp : 19 Location : Atlanta Metropolitan Area, United States Job Level : Mid-senior Designation : Director of Product Marketing at LKQ Corporation
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Objectively showcase the impact that your product creates

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sarah

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They can take decisions very fast if you manage to convince them.
  • Can Sarah take some risk or not?

  • The risks don’t matter much to them.

You And Sarah

Personality Compatibility


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