Sarah Cookingham-Hollis

Commander
DISC Type : D

Chief Marketing & Revenue Officer at USA Track & Field

New York, New York, United States

Overview

Sarah has no verified overview

Personality Overview

Risk-Taker

Very Quick

Candid & Clear

They put a lot of effort into ensuring personal success.  They do not care very much about building rapport or relationships. They respond better to strong and respectful interactions.

Topics They Care About

Sarah has no verified topics they care about

Media Appearances

Sarah has no verified media appearances

Work History

1-2019
Chief Marketing & Revenue Officer at USA Track & Field
11-2017 - 12-2018
Vice President Marketing & Communications and Head of Branded Content: Revenue Growth | Brand at Fox Networks Group
7-2015 - 11-2017
Vice President, Sports Brand Partnerships at Fox Networks Group
2013 - 2015
VP, Product Marketing: Revenue Growth | Integrated Sales & Advertising Strategic Planning | Branding at Time Warner Cable Media Sales
2012 - 2013
Sr Director, Digital Media & Broadcast Services: Integrated Marketing | Online Advertising Sales at United States Olympic Committee

Education

WISE Executive Leadership Institute from The Tuck School of Business at Dartmouth
1993 - 1995
Bachelor of Arts (B.A.) from University of Rochester
1991 - 1992
Bachelor of Arts (B.A.) from Hamilton College

More Information

Social Presence :

Prographics :

Exp : 19 Location : New York, New York, United States Job Level : Leadership Designation : Chief Marketing & Revenue Officer at USA Track & Field
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not spend too much time focusing on product tech or features
  • Avoid being a storyteller and don’t try to oversell
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sarah

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • If convinced, they can reach decisions quite fast.
  • Can Sarah take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Sarah

Personality Compatibility


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