Sarah Crowl

Examiner
DISC Type : sc

Senior Director, Marketing at STERIS

Painesville, Ohio, United States

Overview

Sarah has no verified overview

Personality Overview

Process Oriented

Unexpressive

Tough To Convince

Being observant comes to them naturally.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

Sarah has no verified topics they care about

Media Appearances

Sarah has no verified media appearances

Work History

11-2021
Senior Director, Marketing at STERIS
11-2018 - 10-2021
Director, Marketing at STERIS
2-2011 - 10-2018
Sr. Marketing Manager, Applied Sterilization Technologies at STERIS
4-2008 - 1-2011
Product Manager at STERIS
10-2004 - 3-2008
Associate Product Manager at STERIS

Education

2001 - 2003
MBA from Cleveland State University
1995 - 1999
BSB from Miami University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Painesville, Ohio, United States Job Level : Senior Designation : Senior Director, Marketing at STERIS
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Sarah

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Sarah take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Sarah

Personality Compatibility


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