Sarah Fortuna

Inquirer
DISC Type : cd

Marketing Director, International at Therabody

London, England, United Kingdom

Overview

Sarah has no verified overview

Personality Overview

Upfront

Demanding

ROI Conscious

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

Sarah has no verified topics they care about

Media Appearances

Sarah has no verified media appearances

Work History

6-2025
Marketing Director, International at Therabody
1-2015 - 4-2025
Europe Product Marketing Lead: Apple Watch, Health & Fitness at Apple
3-2014 - 1-2015
Senior Product Marketing Manager, Mac, EMEIA at Apple
8-2012 - 2-2014
EMEA Consumer Marketing Lead, HP Printing & Personal Systems at HP
8-2010 - 8-2012
UK&I Marketing Lead, Inkjet & Web Solutions at HP

Education

2012 - 2014
Executive MBA (Master of Business Administration) from Imperial Business School
2005 - 2005
Foundation Certificate from IPA - Institute of Practitioners in Advertising

More Information

Social Presence :

Prographics :

Exp : 20 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Marketing Director, International at Therabody
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Be crisp while making the pitch
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Sarah

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • Their decision making speed is somewhere in the middle.
  • Can Sarah take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Sarah

Personality Compatibility


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