Sarah Ghajar

Enthusiast
DISC Type : i

Regional Marketing Manager, Africa & Levant at CO-RO

Dubai, United Arab Emirates

Overview

Sarah Ghajar is a strategic marketing leader with over 12 years of experience in the FMCG and B2B sectors, currently leading regional marketing for CO-RO in Africa and the Levant. Colleagues describe her as dedicated and capable, with the vision to deliver results. She holds an MBA from the University of Tehran.

Sarah expresses strong admiration for leaders who have inspired her and shows a deep connection to her Iranian heritage in her online activity. Her educational background includes a Bachelor of Arts from Art University, suggesting a foundational interest in creative fields.

She introduced Irans first-ever guerrilla marketing activation, setting a new creative benchmark in the market during her time at PGt Advertising.

Personality Overview

Story Driven

Non-Confrontational

Consensus Focused

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

FMCG Brand Growth
Her career is focused on driving growth for major beverage brands like Sunquick and Suntop across complex markets in the Middle East and Africa.
Emerging Market Expansion
She has a proven record of launching products and expanding company footprints into new, challenging markets, including Libya, Iraq, and Algeria.
Creative Activations
With a background from an Art University, she executed Iran’s first guerrilla marketing campaign and champions innovative brand engagement.

Media Appearances

Sarah has no verified media appearances

Work History

6-2021
Regional Marketing Manager, Africa & Levant at CO-RO
10-2015 - 2-2021
Marketing Manager at CO-RO A/S
6-2013 - 9-2015
Product Marketing Manager at Tetra Pak
12-2010 - 2-2013
Account Director at PGt Advertising
11-2008 - 11-2010
Marketing Activation Manager at Nokia

Education

2017 - 2019
MBA from University of Tehran
1994 - 1998
BA from Art University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Dubai, United Arab Emirates Job Level : Middle Designation : Regional Marketing Manager, Africa & Levant at CO-RO
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Invite them for a lunch or a drink/coffee
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Avoid overloading them with too much information
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Sarah

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Sarah take some risk or not?

  • They can take some low-probability risks if needed.

You And Sarah

Personality Compatibility


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