Sarah Goodwin

Observer
DISC Type : ci

SVP of Sales at Gainsight

San Francisco, California, United States

Overview

Sarah is the SVP of Sales at Gainsight, drawing on over 12 years of experience from Zendesk where she advanced through numerous sales leadership roles. Educated at UC San Diego, she is described by colleagues as hard-working, intelligent, and customer-focused, with a strong belief in mentorship.

Outside of her professional life, Sarah is a mother to a son and daughter and prioritizes time with her family. She enjoys being outdoors and trying new restaurants. Her studies in Spanish language and literature also indicate an interest in diverse cultures and communication.

Her personal motto is, "Be the person you needed when you were younger, " reflecting a deep commitment to uplifting and mentoring others.

Personality Overview

Value Driven

Example Seeker

Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

AI in Customer Experience
Focuses on leveraging AI to create better customer experiences and drive loyalty, a key topic from a recent Zendesk event she promoted.
Sales Leadership
Her career reflects deep experience in scaling sales teams and navigating various company growth stages, from pre-IPO to post-acquisition.
Women in Tech
Passionate about mentorship, she actively encourages women in the industry to find and use their voices to advance their careers.

Media Appearances

Sarah has no verified media appearances

Work History

11-2025
SVP of Sales at Gainsight
1-2024
VP of Sales at Zendesk
2-2022 - 2-2024
RVP of Sales, Mid-Market at Zendesk
1-2021 - 1-2022
Director, Commercial Sales West at Zendesk
6-2019 - 1-2021
Director, Enterprise Sales at Zendesk at Zendesk

Education

2003 - 2007
Bachelor of Science from UC San Diego
2005 - 2005
Spanish Language and Literature from Universitat d'Alacant

More Information

Social Presence :

Prographics :

Exp : 17 Location : San Francisco, California, United States Job Level : Leadership Designation : SVP of Sales at Gainsight
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Be prepared for a lot of questions, answer them objectively
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Sarah

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They like to analyze well and then make their decisions.
  • Can Sarah take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Sarah

Personality Compatibility


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