Sarah Gould

Examiner
DISC Type : cs

Finance Director at The Social Element

United Kingdom

Overview

Sarah Gould is a Finance Director with over 25 years of experience in the retail and marketing sectors. Currently at The Social Element, she has a strong background in financial leadership for digital commerce and marketing agencies. She holds both AAT and CIMA finance certifications, underscoring her extensive expertise.

Based on her interests, Sarah appears to follow major developments in the technology and entertainment industries, with a particular focus on influential corporations like Google and The Walt Disney Company.

Personality Overview

Status Quo Seeker

Unexpressive

Process Oriented

They are thorough and always follow a systematic approach.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. Being observant comes to them naturally.

Topics They Care About

Retail & Marketing Finance
Her career headline highlights over 25 years of financial leadership specifically within the retail and marketing industries.
Digital Commerce
She served as Finance Director for smp, a self-described Digital Commerce agency, indicating expertise in this area.
Agency Financial Health
Her career includes financial controller and director roles at multiple agencies, including The Social Element, smp, and ais London.

Media Appearances

Sarah has no verified media appearances

Work History

6-2023
Finance Director at The Social Element
3-2016 - 5-2023
Finance Director at smp - Simpson Mahoney Parrock
1-2013 - 3-2016
Financial Controller at Bay Media Limited
5-2011 - 1-2013
Management Accountant at ais London
7-2010 - 5-2011
Company Accountant at Benetton Group

Education

Sarah has no verified education history

More Information

Social Presence :

Prographics :

Exp : 15 Location : United Kingdom Job Level : Mid-senior Designation : Finance Director at The Social Element
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Sarah

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Sarah take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Sarah

Personality Compatibility


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