Sarah Guilliot

Initiator
DISC Type : Di

Coach Liftoff: Website Design for Coaches & Consultants at sarahdesign

Greater Seattle Area, United States

Overview

Sarah Guilliot is a web designer and copywriter who specializes in creating client-attracting websites for coaches through her agency, sarahdesign. With over 20 years of experience at companies like T-Mobile, GoDaddy, and Microsoft, she now helps service-based entrepreneurs build an effective online presence. People often describe her work as insightful, amazing, and thoughtful.

As a child, Sarah was an avid reader and artist, dreaming of careers as a therapist, journalist, or designer. To de-stress, she practices yoga and stretching with her kids, finding it a meditative way to cap off the workday and transition into the evening.

While at T-Mobile, Sarah was the lead designer on a holiday campaign that recorded the highest sales day in the companys history, shattering the previous record by over 60%.

Personality Overview

Conviction Driven

Impact-Oriented

Risk-Accepting

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Websites for Coaches
Her entire business, including her "Coach Liftoff™" service, is dedicated to helping coaches create websites that match their level of service and attract ideal clients.
Conversion Copywriting
She is frequently sought for her expertise in crafting authentic sales copy and brand messaging that drives conversions, as highlighted in podcast appearances and client recommendations.
Ethical Sales Funnels
She has been featured on podcasts discussing how she moved away from "bro marketing" to build effective, consent-based sales systems for entrepreneurs.

Media Appearances

Sarah has no verified media appearances

Work History

4-2025
Coach Liftoff: Website Design for Coaches & Consultants at sarahdesign
4-2018 - 3-2025
Website Design & Copywriting for Coaches, Consultants & Course Creators at sarahdesign
4-2018 - 12-2019
GoDaddy Blog Writer at GoDaddy
1-2014 - 3-2018
Senior UX Architect at GoDaddy
10-2012 - 1-2014
Senior Web Designer at T-Mobile

Education

1993 - 1998
Bachelor of Fine Arts from Washington State University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater Seattle Area, United States Job Level : N/A Designation : Coach Liftoff: Website Design for Coaches & Consultants at sarahdesign
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Get them to a point where they are ready to bat for your product internally
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Sarah

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Sarah take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Sarah

Personality Compatibility


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