André Simm

Pioneer
DISC Type : DIS

IT Director at AKG UK

Bolton, England, United Kingdom

Overview

André Simm is an internationally experienced CIO and IT Director at AKG UK, specializing in large-scale digital transformation and service turnaround. A University of Leeds graduate, he has a proven record of improving value and leading change across diverse sectors. Colleagues describe him as a professional, respected, and impactful thought leader.


He was recognized as the Top Performer at the IBM Sales School, graduating with distinction.

Personality Overview

Driven But Considerate

Decisive But Friendly

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Digital Transformation
He has a proven track record of leading digital and IT transformation across hundreds of locations in previous roles, such as CIO at Voyage Care.
IT Service Turnaround
Specializes in turning around the service quality and financial performance of IT operations, with a focus on rebuilding customer confidence.
Business Growth Coaching
Through his consultancy, he coaches entrepreneurs and business owners to help them grow profits, customer satisfaction, and the value of their businesses.

Media Appearances

André has no verified media appearances

Work History

1-2026
IT Director at AKG UK
8-2025 - 12-2025
Interim CIO | IT Director | Digital Transformation Leader at Simm Consulting
3-2021 - 7-2025
Chief Information Officer (CIO) at Voyage Care Ltd
9-2020 - 2-2021
Interim IT Leadership Services - Client: Large Healthcare Organisation at Simm Consulting
9-2020 - 2-2021
Interim IT Director - Client: Large Healthcare Organisation at Simm Consulting

Education

Bachelor's degree from University of Leeds

More Information

Social Presence :

Prographics :

Exp : 33 Location : Bolton, England, United Kingdom Job Level : Leadership Designation : IT Director at AKG UK
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Insights For Selling To André

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with André is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from André

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will André move?

  • They are generally fast movers and can take quick decisions
  • Can André take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And André

Personality Compatibility


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