Sarah Halley

Judge
DISC Type : Dc

Director PreSales Engineering, AI at NiCE Cognigy

Frankfurt Rhine-Main Metropolitan Area, Germany

Overview

Sarah is the Director of PreSales Engineering for AI at NiCE Cognigy, where she leads the EMEA Sales Engineering team. Her expertise lies in SaaS, tech leadership, and AI-driven customer service solutions, with a history of guiding global teams through post-merger integrations. She is also a Certified International Mediator.

Describing herself as a global citizen with an old-world soul and new-world mindset, Sarah is passionate about investing in people to build successful companies. She is an avid yogi and outdoor enthusiast who values intercultural competence and maintaining a curious, growth-oriented mindset in all aspects of life.

Unique fact: Alongside her career in technology, Sarah is a Certified International Mediator.

Personality Overview

Features Driven

Fast But Wary

Generally Skeptic

They like to be in a position where they can control the conversation and terms.  They are not focused on building rapport and relationships. They like to act fast and expect others to do the same.

Topics They Care About

Agentic AI
Her recent activity promotes how enterprises can leverage Agentic AI to transform customer experience, highlighting her focus on scalable, real-world applications of the technology.
Scaling GTM Teams
Her career shows a pattern of leading and transforming global go-to-market organizations, particularly through the complexities of mergers and acquisitions.
Women in AI
She prominently features "Women in AI" in her professional headline, signaling a strong interest in advocating for and supporting women within the artificial intelligence field.

Media Appearances

Sarah has no verified media appearances

Work History

9-2025
Director PreSales Engineering, AI at NiCE Cognigy
10-2024 - 9-2025
Director of Sales Engineering, EMEA at NiCE Cognigy
1-2024 - 8-2024
VP, Solution Engineering at Momentus Technologies
4-2023 - 1-2024
Senior Global Director, Solution Engineers at Momentus Technologies
7-2022 - 4-2023
Global Director, Solution Engineers at Momentus Technologies

Education

5-2023 - 3-2024
Certified International Mediator from Consensus Campus
2009 - 2013
Bachelor of Commerce (BCom) from Hochschule Heilbronn - Hochschule für Technik, Wirtschaft und Informatik

More Information

Social Presence :

Prographics :

Exp : 15 Location : Frankfurt Rhine-Main Metropolitan Area, Germany Job Level : Mid-senior Designation : Director PreSales Engineering, AI at NiCE Cognigy
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Be respectful but crisp
  • Refer to testimonials from well-known industry leaders

DONT's

  • Avoid being too verbose
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sarah

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They can take decisions very fast if you manage to convince them.
  • Can Sarah take some risk or not?

  • The risks don’t matter much to them.

You And Sarah

Personality Compatibility


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