Sarah Hardy

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DISC Type : d

Co-founder / Chief People & Experience Officer at Bobbie

Greater Seattle Area, United States

Overview

As Co-founder and Chief People & Experience Officer at Bobbie, Sarah Hardy leverages over 20 years of experience in scaling operations and culture. Her career, which includes leadership roles at Airbnb, is defined by a focus on employee and customer experience. Sarah earned her BA in Sociology and Government from Bowdoin College.

Sarahs personal experiences as a mother are central to her professional mission. She is a passionate advocate for working parents, driven to create supportive and inclusive workplace cultures. Residing in Oakland, California, she balances her executive role with raising her two children, Bea and Clinton, with her husband.

After becoming the first mother to return from maternity leave at Airbnb, she discovered no parental leave policy existed and wrote the companys first one herself.

Personality Overview

Direct & Candid

Challenger

Decisive

They care equally about the product and its potential impact.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

Parental Leave Advocacy
Authored Airbnb's first parental leave policy and pioneered a 12-month leave policy at Bobbie, which she open-sourced for other companies to adopt.
Workplace Culture
Pivoted her career at Airbnb to focus on Employee Experience and co-founded Bobbie with the explicit goal of creating a best-in-class environment for working parents.
Community Building
Emphasizes building a strong community around Bobbie's mission, engaging in advocacy and support for parents even before the product launched.

Media Appearances

How to Grow Through the Power of Community | Sarah Hardy (Bobbie). Featured in Spotify

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In Her Own Words: Bobbie's Sarah Hardy on the Formula to Better Balance. Featured in BizJournals (BizWomen)

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In Dialogue: Bobbie Co-Founders Laura Modi And Sarah Hardy On Evolving the Infant Formula Industry and Building a Parent-First Workplace Culture – Part 2. Featured in Forbes

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Work History

11-2023
Co-founder / Chief People & Experience Officer at Bobbie
2-2019 - 11-2023
Co-founder / Chief Operating Officer at Bobbie
7-2015 - 2-2019
Head of Planning & Operations, Employee Experience at Airbnb
1-2012 - 6-2015
Head of Customer Voice, Customer Experience at Airbnb
2-2010 - 1-2012
Project Management Lead, Marketing & Sales Operations at The Mark Company

Education

BA from Bowdoin College
Education details unavailable from Bowdoin College

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater Seattle Area, United States Job Level : Leadership Designation : Co-founder / Chief People & Experience Officer at Bobbie

Interested in

Sports

Indoor Track, Outdoor Track

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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Refer to testimonials from others in similar positions
  • Highlight the competitive differentiation of your product

DONT's

  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Sarah

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Sarah take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Sarah

Personality Compatibility


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