Sarah Heffernan

Captain
DISC Type : SD

Head of Marketing Distribution – Europe at Cover-More Group

Greater Dublin, Ireland

Overview

Sarah has no verified overview

Personality Overview

Decisive But Calm

Dynamic But Sincere

Planner & Achiever

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Sarah has no verified topics they care about

Media Appearances

Sarah has no verified media appearances

Work History

5-2023
Head of Marketing Distribution – Europe at Cover-More Group
5-2022 - 4-2023
Senior Marketing Manager at Cover-More Group
4-2020 - 4-2022
Group Marketing Manager UKI at Select Tech Group
7-2019 - 3-2020
Senior Account Manager at BBDO Dublin
1-2017 - 6-2019
Senior Account Manager at Epsilon

Education

2013 - 2013
Post Grad Diploma from Digital Marketing Institute
2012 - 2013
Principles of Procurement from IIpmm

More Information

Social Presence :

Prographics :

Exp : 9 Location : Greater Dublin, Ireland Job Level : Mid-senior Designation : Head of Marketing Distribution – Europe at Cover-More Group
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Let them know of potential risks but suggest mitigation methods alongside
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Sarah

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Sarah take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Sarah

Personality Compatibility


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