Sarah Hellings

Enthusiast
DISC Type : i

Senior Global Digital Commerce Content Manager | Global Retail at Lindt & Sprüngli

Zurich, Zurich, Switzerland

Overview

A digital marketing and strategy expert with over 10 years of experience in luxury beauty and CPG. At Lindt & Sprüngli, she leads global digital commerce, helping build brand ecosystems from strategic frameworks to in-market execution. She holds an Honours degree in Brand Leadership from Vega Brand Communications School.

Sarah is passionate about the intersection of creativity and commerce, loving that her digital career allows her to unite her eye for design with her analytical side. This blend of skills enables her to approach marketing challenges from a unique, commercially-minded perspective.

She received the "Best Projects Award" for her final research project in an Interactive Media course.

Personality Overview

Consensus Focused

Story Driven

Amiable & Agreeable

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Global Digital Commerce
Her current role at Lindt & Sprüngli involves managing global digital commerce content and strategy, building on her experience managing the digital shelf for international sales.
CPG Brand Strategy
Has extensive experience helping consumer brands like Unilever and Lindt & Sprüngli build and deliver effective digital ecosystems from a global strategic level.
Design & Analytics
She is passionate about combining her "eye for design" with her analytical and commercially minded sides within the digital marketing space.

Media Appearances

Sarah has no verified media appearances

Work History

1-2024
Senior Global Digital Commerce Content Manager | Global Retail at Lindt & Sprüngli
5-2022 - 12-2023
Global E-Commerce Digital Shelf Manager | International Sales at Lindt & Sprüngli
10-2020 - 4-2022
Digital Consultant at Neem Consulting Limited
4-2016 - 4-2022
Director at Hellings Digital Ltd
3-2016 - 3-2017
Project Manager | Digital Team at Parfums Christian Dior

Education

2009 - 2009
Honours Brand Leadership from Vega Brand Communications School
2008 - 2008
Post-Graduate Diploma in Management (Marketing) from University of Cape Town

More Information

Social Presence :

Prographics :

Exp : 15 Location : Zurich, Zurich, Switzerland Job Level : Middle Designation : Senior Global Digital Commerce Content Manager | Global Retail at Lindt & Sprüngli
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Maintain high, positive energy and convey confidence
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Sarah

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Sarah take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Sarah

Personality Compatibility


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