Manuela Roehr

Commander
DISC Type : D

Director, Supply Chain UK&I at McCain Foods

Peterborough, England, United Kingdom

Overview

Manuela Roehr is the Supply Chain Director for UK & Ireland at McCain Foods, steering the logistics and transformation for a business valued at over £700M. Her career is marked by leadership in complex, multi-channel supply chains at major FMCG companies like British American Tobacco. Colleagues describe her as a solution-oriented, goal-driven, and collaborative leader.

Outside of her professional focus, Manuela engages with societal and media trends, analyzing influencer culture and its parallels to fictional satire. She also has an appreciation for captivating storytelling, using popular TV shows like "Stranger Things" as a form of escapism and a way to connect with a different reality.

She was an exchange student at the Central University of Technology in South Africa.

Personality Overview

Impact-Driven

Candid & Clear

Risk-Taker

More than the product, they care about the impact of the product.  They respond well to strong and respectful communication. They take a lot of pride in personal achievements.

Topics They Care About

Supply Chain Transformation
Her current role at McCain Foods and previous positions have a clear mandate for modernizing supply chain functions, redesigning operating models, and driving efficiency.
Logistics Modernization
She actively engages in industry discussions on the future of freight and logistics, including topics like the electrification of UK freight, reflecting a forward-looking perspective.
Building Teams
She expresses a passion for "architecting and building high performing teams" and is praised in recommendations for her proven leadership and ability to guide teams through change.

Media Appearances

Manuela has no verified media appearances

Work History

6-2021
Director, Supply Chain UK&I at McCain Foods
7-2017 - 5-2021
Head of Supply Chain United Kingdom & Ireland at British American Tobacco
6-2016 - 6-2017
Supply Planning Project Manager for Western Europe Region at British American Tobacco
11-2015 - 6-2016
TPD Supply Chain Implementation Manager at British American Tobacco
8-2012 - 10-2015
Regional NPI Program Manager at British American Tobacco

Education

2003 - 2006
Academic degree from University of Applied Sciences Mittweida
2005 - 2006
Exchange student from Central University of Technology, Free State, South Africa

More Information

Social Presence :

Prographics :

Exp : 18 Location : Peterborough, England, United Kingdom Job Level : Mid-senior Designation : Director, Supply Chain UK&I at McCain Foods
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Insights For Selling To Manuela

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Hold your ground without indulging in one-upmanship
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Manuela is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Manuela

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Manuela move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Manuela take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Manuela

Personality Compatibility


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