Sarah Judge

Questioner
DISC Type : c

Chief Information Officer at West Suffolk NHS Foundation Trust

Greater Ipswich Area, United Kingdom

Overview

Sarah has no verified overview

Personality Overview

Value Seeker

Cautious & Analytical

Price-Sensitive

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Sarah has no verified topics they care about

Media Appearances

Sarah has no verified media appearances

Work History

7-2025
Chief Information Officer at West Suffolk NHS Foundation Trust
10-2022 - 7-2025
Future System digital programme lead and deputy CIO at West Suffolk NHS Foundation Trust
9-2019 - 10-2022
Digital operational lead & CCIO at West Suffolk NHS Foundation Trust
Clinical Specialist Physiotherapist at West Suffolk Hospital
9-2000
Rotational Physiotherapist at West Suffolk Hospital

Education

2018 - 2019
Post-graduate diploma in digital healthcare leadership from Imperial College London
PG Cert Education for health and social care professionals from University of Suffolk

More Information

Social Presence :

Prographics :

Exp : 25 Location : Greater Ipswich Area, United Kingdom Job Level : Leadership Designation : Chief Information Officer at West Suffolk NHS Foundation Trust
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Sarah

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Sarah take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Sarah

Personality Compatibility


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