Sarah Katyal

Evaluator
DISC Type : Csd

Head of Partnerships at AI LA

Los Angeles Metropolitan Area, United States

Overview

Sarah is a go-to-market and partnerships leader, currently serving as the Head of Partnerships at AI LA. With eight years of experience at Google Cloud in startup and VC marketing, she excels at building ecosystems that foster the adoption of new technologies. She holds a Bachelor of Business Administration from York Universitys Schulich School of Business.

Driven by a passion for connecting people and fostering community, Sarah co-founded Skilli, a skill-sharing marketplace. She is a prominent advocate for responsible AI, frequently moderating discussions and building programs that support entrepreneurs, developers, and enterprise partners within the AI space.

She co-founded a marketplace called Skilli, which focuses on learning skills through live experiences and human connections, not online courses.

Personality Overview

Fast But Analytical

Quality Focused

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Responsible AI
As a leader at AI LA, she focuses on programs for responsible AI education and moderates panels on building a 'Responsible Future' in technology.
Startup Ecosystems
Her career at Google and AI LA has been dedicated to building and scaling programs that support startups and connect them with the VC community.
Go-to-Market Strategy
Her headline highlights her expertise in GTM and partnerships, having influenced over $150M in sales pipeline through her strategic initiatives.

Media Appearances

Sarah has no verified media appearances

Work History

3-2025
Head of Partnerships at AI LA
7-2021 - 1-2025
Global Startups & VC Marketing, Google Cloud at Google
7-2019 - 7-2021
Canada Startups Ecosystem Marketing, Google Developers at Google
12-2018 - 1-2024
Co-Founder at Skillit
8-2017 - 12-2018
Cloud Marketing, Google Cloud Canada at Google

Education

2006 - 2010
Bachelor of Business Administration from Schulich School of Business - York University
2009 - 2009
International Exchange from City University of Hong Kong

More Information

Social Presence :

Prographics :

Exp : 18 Location : Los Angeles Metropolitan Area, United States Job Level : Mid-senior Designation : Head of Partnerships at AI LA
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Sarah

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Sarah take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Sarah

Personality Compatibility


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