Sarah Lefebvre, Ph.D.

Wildcard
DISC Type : sci

Associate Professor Of Marketing at Murray State University

Nashville Metropolitan Area, United States

Overview

Sarah Lefebvre is an Associate Professor of Marketing at Murray State University specializing in food and beverage marketing and the service experience. Her research investigates consumer behavior and brand reputations. Colleagues and mentors describe her as talented, creative, and thorough in her professional work.


Her research examines how cocktail glassware design—specifically, the presence of a stem—influences gender perceptions and consumer order intentions.

Personality Overview

Friendly But Slow

Requires Proof

Curious But Skeptical

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Hospitality Experience
Researches how evolving dining elements like QR code menus, tipping options, and third-party food delivery impact customer satisfaction and engagement.
Consumer Behavior
Studies how sensory aspects such as ambient scent and lighting can influence consumer consumption habits and taste experiences in service settings.
Food & Beverage Marketing
Specializes in the food and beverage industry, publishing research on topics ranging from cocktail presentation to blame attribution in delivery service failures.

Media Appearances

Sarah has no verified media appearances

Work History

7-2021
Associate Professor Of Marketing at Murray State University
7-2017 - 6-2021
Assistant Professor of Marketing at Murray State University
7-2012 - 4-2017
Graduate Teaching Associate/ Doctoral Candidate at University of Central Florida
5-2011 - 6-2012
Account Executive at Anson-Stoner
5-2010 - 5-2011
Account Coordinator at G-Force Marketing Solutions

Education

2012 - 2017
Doctor of Philosophy - PhD from University of Central Florida
2009 - 2011
MBA from University of North Carolina at Greensboro

More Information

Social Presence :

Prographics :

Exp : 16 Location : Nashville Metropolitan Area, United States Job Level : N/A Designation : Associate Professor Of Marketing at Murray State University
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Share testimonials from known people and give multiple examples of product value
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Sarah

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Sarah take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Sarah

Personality Compatibility


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