Sarah Lefebvre, Ph.D.
Wildcard · DISC type sciSarah Lefebvre is an Associate Professor of Marketing at Murray State University specializing in food and beverage marketing and the service experience. Her research investigates consumer behavior and brand reputations. Colleagues and mentors describe her as talented, creative, and thorough in her professional work.
Her research examines how cocktail glassware design—specifically, the presence of a stem—influences gender perceptions and consumer order intentions.
Read the full overview →How Sarah shows up
They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell
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Steadiness (S)
Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.
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