Sarah Louise Fairburn

Commander
DISC Type : D

Founder at IMP & MAKER

Coningsby, England, United Kingdom

Overview

Sarah Louise Fairburn is the award-winning Founder and CEO of IMP & MAKER, a luxury food and drink gifting company. Recognized as the Lincolnshire Business Leader of the Year 2024, she successfully grew her business to over £1 million turnover and gained national exposure on the BBCs Dragons Den.

Deeply committed to her local community, Sarah holds several board positions, including Deputy Chair of the Greater Lincolnshire LEP and Chair of the Agri-Food Board. She comes from a prominent Lincolnshire farming family and is passionate about supporting regional economic growth and local charities like The Star Trust.

Her company, IMP & MAKER, was hailed as “Better than Fortnum” by Good Housekeeping magazine.

Personality Overview

Candid & Clear

Decisive

Very Quick

They respond better to strong and respectful interactions.  They prefer to move quickly, and expect the same from others. They do not care very much about building rapport or relationships.

Topics They Care About

Modern Corporate Gifting
As founder of IMP & MAKER, her core mission is to modernize the corporate gifting industry by creating memorable food and drink experiences for businesses.
Food & Drink Innovation
Leveraging her family background in agriculture, she chairs the Greater Lincolnshire Agri-Food Board to drive innovation and growth in the region's food sector.
Female Entrepreneurship
As a successful founder who built her company from the ground up, she often speaks about the drive and dedication required for business leadership and growth.

Media Appearances

Sarah‑Louise Fairburn – IMP & Maker – Latest news from Boston, Lincolnshire. Featured in Boston Vibe

See Now

Imp & Maker wins £500k investment for luxury hamper business. Featured in The Grocer

See Now

Work History

9-2020
Founder at IMP & MAKER
3-2023
Board Member at The Star Trust
1-2019
Deputy Chair at Greater Lincolnshire LEP
1-2020
Chair at Greater Lincolnshire Food Board
10-2021 - 11-2024
NED Leading on Food & Drink at Lincolnshire Chamber of Commerce

Education

Sarah has no verified education history

More Information

Social Presence :

Prographics :

Exp : 25 Location : Coningsby, England, United Kingdom Job Level : Leadership Designation : Founder at IMP & MAKER
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Insights For Selling To Sarah Louise

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Objectively showcase the impact that your product creates
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t be in a rush to invite them for a social meet and greet
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah Louise is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sarah Louise

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Sarah Louise move?

  • If convinced, they can reach decisions quite fast.
  • Can Sarah Louise take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Sarah Louise

Personality Compatibility


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