Sarah M.

Observer
DISC Type : ic

Co-Founder at By Sarah at By Sarah

London, England, United Kingdom

Overview

Sarah Murrell is the co-founder of the award-winning, B Corp certified skincare brand, By Sarah. With a background at beauty giants like LOréal and Unilever, she now applies her expertise to her own venture. Sarah holds a BA from the University of Nottingham and is currently pursuing a BSc in nutritional and functional science.

Personality Overview

Value Driven

Example Seeker

Assertive

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Gut-Skin Connection
Her brand philosophy and recent podcast appearances focus on the scientific link between gut health and skin wellbeing, moving beyond topical solutions.
Functional Medicine
She is a functional medicine academic, currently studying for a BSc in nutritional sciences to deepen the scientific foundation of her wellness brand.
B Corp Entrepreneurship
As the co-founder of a certified B Corp, she is committed to upholding high standards of social and environmental performance in her business.

Media Appearances

Sarah has no verified media appearances

Work History

11-2017
Co-Founder at By Sarah at By Sarah
5-2021 - 7-2023
Patron at British Beauty Council
10-2016 - 9-2017
Consultant at Radley Yeldar
6-2014 - 9-2016
Global Communications at L'Oréal
1-2013 - 6-2014
Global Category Communications at Unilever

Education

9-2022 - 10-2026
BSc from ION - Institute for Optimum Nutrition
2004 - 2008
BA (Joint Honours) French and Hispanic Studies from University of Nottingham

More Information

Social Presence :

Prographics :

Exp : 10 Location : London, England, United Kingdom Job Level : Leadership Designation : Co-Founder at By Sarah at By Sarah
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Persuade objectively how your product will help them achieve their goals
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Sarah

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Sarah take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Sarah

Personality Compatibility


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