Vanita Parti

Enthusiast
DISC Type : i

CEO AND FOUNDER at BLINKBROWBAR

London, England, United Kingdom

Overview

Vanita Parti is the Founder and CEO of BLINKBROWBAR, a pioneering beauty brand she established in 2004 after a career in brand management at British Airways. A graduate of Birmingham University, she is credited with introducing the ancient art of threading to the UK high street and creating the first walk-in brow bar concept.

Personality Overview

Amiable & Agreeable

Story Driven

Optimistic

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Female Entrepreneurship
Left a corporate role to found her own business and frequently discusses the journey, challenges, and successes of female founders on various podcasts.
Beauty Industry Innovation
Pioneered the walk-in brow bar concept and continues to evolve her brand with new products and services, aiming to transform the beauty industry.
Brand Strategy
Leveraged her background from British Airways to build a premium, globally recognized beauty brand focused on customer experience and a strong, consistent identity.

Media Appearances

Looking for your next favorite podcast? As a female‑founded brand we love…. Featured in Facebook (Blink Brow Bar)

See Now

Work History

10-2004
CEO AND FOUNDER at BLINKBROWBAR
10-2004
Founder and CEO at BLINKBROWBAR
Brand Management at British Airways

Education

History and Politics from Birmingham University

More Information

Social Presence :

Prographics :

Exp : 21 Location : London, England, United Kingdom Job Level : Leadership Designation : CEO AND FOUNDER at BLINKBROWBAR
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Insights For Selling To Vanita

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Refer to interesting customer testimonials and stress on great customer experience
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vanita is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Vanita

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Vanita move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Vanita take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Vanita

Personality Compatibility


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