Sarah Müller

Questioner
DISC Type : c

Head of Localization at Gameforge

Karlsruhe, Baden-Württemberg, Germany

Overview

Sarah Müller is a veteran of the gaming industry with over 17 years at Gameforge, where she is the Head of Localization. She began her career as a Community Manager and successfully built the companys entire localization department from the ground up, now managing all translation and cultural adaptation processes.

Sarahs interest in different cultures extends from her professional role into her personal life. Growing up working in her familys restaurant in Neustadt an der Weinstraße instilled a strong service-oriented mindset, which she applies to her leadership style and her goal of creating authentic experiences for gamers worldwide.

Unique fact: Sarah was an avid player of Gameforges game *OGame* and a volunteer community moderator before joining the company as a student.

Personality Overview

Price-Sensitive

Systematic

Cautious & Analytical

They prefer to do thorough analysis of any situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Game Localization
As the department head, she built her team from scratch and has spoken publicly on the complexities of translating massive games for global audiences.
Localization Quality
Her goal is for players to feel as if games were written in their native language, emphasizing cultural adaptation over literal translation.
Vendor Management
Her role involves sourcing and managing relationships with new vendors and freelancers to ensure the highest quality localization for Gameforge's titles.

Media Appearances

E06: mit Sarah Müller (Gameforge, Head of Localization) - Spotify. Featured in Spotify

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"Translators need to channel their skills towards editing" – Interview with Sarah Müller, Head of Localization at Gameforge. Featured in InLingoGames.com

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Work History

2-2007
Head of Localization at Gameforge
7-2006 - 2-2007
Community Manager at Gameforge

Education

Sarah has no verified education history

More Information

Social Presence :

Prographics :

Exp : 19 Location : Karlsruhe, Baden-Württemberg, Germany Job Level : Mid-senior Designation : Head of Localization at Gameforge
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Sarah

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Sarah take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Sarah

Personality Compatibility


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