Sarah McMahon Zarate

Questioner
DISC Type : c

Marketing and Communications Director at XL Construction

United States

Overview

Sarah has no verified overview

Personality Overview

Value Seeker

Not Easily Convinced

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. They prefer to fully evaluate every situation.

Topics They Care About

Sarah has no verified topics they care about

Media Appearances

Sarah has no verified media appearances

Work History

9-2025
Marketing and Communications Director at XL Construction
2-2025 - 9-2025
Senior Communications Manager at XL Construction
2-2023 - 3-2025
Communications Manager at XL Construction
8-2018 - 9-2020
Senior Marketing Coordinator at HNTB
4-2017 - 8-2018
Marketing Coordinator III at HNTB

Education

Bachelors Degree of Letters & Science from University of Wisconsin-Milwaukee

More Information

Social Presence :

Prographics :

Exp : 17 Location : United States Job Level : Mid-senior Designation : Marketing and Communications Director at XL Construction
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Sarah

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Sarah take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Sarah

Personality Compatibility


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