Sarah Nicholson

Visionary
DISC Type : Ds

Group Director Brand and Strategic Communications at Drax Group

Greater Exeter Area, United Kingdom

Overview

Sarah has no verified overview

Personality Overview

Fast But Thoughtful

Direct & Assertive

Objective Evaluator

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Sarah has no verified topics they care about

Media Appearances

Sarah has no verified media appearances

Work History

11-2022
Group Director Brand and Strategic Communications at Drax Group
9-2020 - 12-2022
Group Head, Strategic Communications & Campaigns at Drax Group
6-2020 - 9-2020
Strategic Communications & Campaigns Consultant at Drax Group
4-2020 - 6-2020
Strategic Communications Consultant at Dashboard Limited
6-2019 - 3-2020
Director, Customer Experience and Digital at Flybe

Education

2005 - 2005
Commercial Strategy Residential Programme from Hult Ashridge Executive Education
1998 - 2000
Fully Qualified Chartered Management Accountant (ACMA) from CIMA

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Exeter Area, United Kingdom Job Level : Mid-senior Designation : Group Director Brand and Strategic Communications at Drax Group
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Avoid putting conscious effort into relationship-building
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Sarah

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Sarah take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Sarah

Personality Compatibility


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