Sarah is a senior global communications director with extensive experience leading strategy for world-class brands like adidas, Unilever, and Vodafone. Currently a freelance consultant, she provides 360-degree marketing and sponsorship solutions. Colleagues describe her as highly creative, strategic, and dedicated, with a talent for managing high-stakes environments and major campaigns like the London 2012 Olympics.
Outside of her corporate work, Sarah is passionate about mentoring the next generation of sports marketing professionals and actively seeks opportunities to volunteer her expertise. She appreciates the creative process behind major productions and has a nostalgic fondness for iconic 90s advertising campaigns, still following brands she has worked with.
One of her very first projects in PR was working on the iconic adidas sponsorship of boxer Prince Naseem in the late 1990s.
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