Sarah Pearce

Commander
DISC Type : D

Founder/Freelance at Farrington Fractional Marketing Services

London Area, United Kingdom

Overview

Sarah is a senior global communications director with extensive experience leading strategy for world-class brands like adidas, Unilever, and Vodafone. Currently a freelance consultant, she provides 360-degree marketing and sponsorship solutions. Colleagues describe her as highly creative, strategic, and dedicated, with a talent for managing high-stakes environments and major campaigns like the London 2012 Olympics.

Outside of her corporate work, Sarah is passionate about mentoring the next generation of sports marketing professionals and actively seeks opportunities to volunteer her expertise. She appreciates the creative process behind major productions and has a nostalgic fondness for iconic 90s advertising campaigns, still following brands she has worked with.

One of her very first projects in PR was working on the iconic adidas sponsorship of boxer Prince Naseem in the late 1990s.

Personality Overview

Risk-Taker

Strong-Willed

Candid & Clear

They take a lot of pride in personal achievements.  They prefer to be the ones controlling the conversation or defining the terms. They respond well to strong and respectful communication.

Topics They Care About

Global Brand Comms
Has deep experience leading consumer, corporate, and internal communications in-house for major global brands including Unilever, Vodafone, and adidas.
Sports Sponsorship
Managed high-profile partnerships, including adidas's global sponsorship of Chelsea FC, and is passionate about mentoring talent in the sports marketing industry.
Freelance Consulting
Currently operates her own company, Farrington Fractional Marketing Services, providing a full suite of marketing, communications, and sponsorship strategy.

Media Appearances

Sarah has no verified media appearances

Work History

3-2025
Founder/Freelance at Farrington Fractional Marketing Services
9-2021 - 12-2024
Senior Communications Lead - Lynx/Axe at Unilever
1-2019 - 7-2021
Head of Communications - Smart Tech at Vodafone
10-2017 - 10-2018
Head of Communications for King Games | Maternity contract at Activision Blizzard
8-2016 - 7-2017
Global Marketing & Partnership Manager - Chelsea FC | Contract at adidas

Education

1997 - 1999
CAM (Communications from Martran College London
Commitee member from Chartered institute of PR

More Information

Social Presence :

Prographics :

Exp : 27 Location : London Area, United Kingdom Job Level : N/A Designation : Founder/Freelance at Farrington Fractional Marketing Services
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Speak about competitive differentiation that your product offers
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sarah

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Sarah take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Sarah

Personality Compatibility


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