Sarah Ray

Visionary
DISC Type : Ds

Director of Growth at Practice Better

Denver Metropolitan Area, United States

Overview

Sarah is the Director of Growth at Practice Better, specializing in scaling health and wellness SaaS companies. With an MBA and CSCS certification, she focuses on revenue execution and team leadership for multi-provider wellness clinics. Colleagues describe her as hardworking, curious, and insightful.

Outside of her primary role, Sarah is deeply invested in human performance, holding advanced certifications as a Tactical Strength & Conditioning Facilitator and a CrossFit Trainer. Her professional history includes designing wellness programs for Fortune 500 companies and military organizations.

She once managed the “Industrial Athlete” program at Boeing, applying performance principles to prevent injuries for thousands of employees on the factory floor.

Personality Overview

Risk Tolerant

Early Adopter

Goal-Oriented

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Health Tech Growth
She closely follows and analyzes market trends, such as major company valuations and new technology launches, to identify growth opportunities for wellness practitioners.
Practice Automation
Citing industry research, she advocates for automating the full patient journey as the primary driver for scalable growth in modern wellness and therapy practices.
Patient-Centric Care
She emphasizes that providers must meet modern patient expectations, from offering online booking to understanding performance-based health, not just disease management.

Media Appearances

Sarah has no verified media appearances

Work History

12-2025
Director of Growth at Practice Better
1-2024 - 9-2025
Director Business Strategy at Teamworks
5-2019 - 12-2023
Head of Business Development at Volt Athletics
10-2018 - 4-2019
Strategic Program Manager at Boeing
3-2016 - 10-2018
Director - Employer Wellbeing Programs at EXOS

Education

4-2023 - 7-2024
Executive MBA from Quantic School of Business and Technology
2007 - 2009
Bachelor of Science (B.S.) from Central Michigan University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Denver Metropolitan Area, United States Job Level : Mid-senior Designation : Director of Growth at Practice Better
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Sarah

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Sarah take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Sarah

Personality Compatibility


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