Sarah Roland

Inspirer
DISC Type : id

Director, Global Partner Demand Gen & Programs at CrowdStrike

Tempe, Arizona, United States

Overview

Sarah Roland is a results-driven marketing professional with over 15 years of experience in B2B and SaaS, specializing in partner marketing. Currently the Director of Global Partner Demand Gen & Programs at CrowdStrike, she holds a Bachelors degree from Arizona State University. Colleagues describe her as kind and positive.

Outside of her extensive professional life, Sarah identifies as both an optimist and a mom. This suggests she values a positive outlook and balances a demanding career with her family life, incorporating these personal aspects into her public professional identity.

An interesting event in her career was when her former company, Telesphere, was acquired by VoIP pioneer Vonage.

Personality Overview

Charming & Persuasive

Decisive

Generous

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Partner Marketing
Her entire 15+ year career is centered on partner and channel marketing, with a passion for building relationships, plans, and pipeline with partners.
Global Demand Gen
Her current director-level role at CrowdStrike focuses specifically on Global Partner Demand Generation, showing a focus on driving growth at a worldwide scale.
Cybersecurity Channels
[Predicted] With recent leadership roles at cybersecurity trailblazers CrowdStrike and Tanium, she has deep expertise in building successful marketing channels in the security industry.

Media Appearances

Sarah has no verified media appearances

Work History

9-2025
Director, Global Partner Demand Gen & Programs at CrowdStrike
5-2023 - 9-2025
Senior National Partner Marketing Manager at Tanium
7-2021 - 5-2023
National Partner Marketing Manager at Tanium
3-2019 - 7-2021
Partner Marketing Manager at Nutanix
3-2017 - 2-2019
Senior Channel Marketing Manager at Keap

Education

2003 - 2007
Bachelor's degree from Arizona State University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Tempe, Arizona, United States Job Level : N/A Designation : Director, Global Partner Demand Gen & Programs at CrowdStrike
URL has been copied!

Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Acknowledge their status and position during the conversation

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Sarah

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Sarah take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Sarah

Personality Compatibility


Other CrowdStrike Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.