Sinohe Terrero

Inspirer
DISC Type : di

CFO/COO at Envoy

San Francisco, California, United States

Overview

Sinohe is the CFO and COO at Envoy, bringing over 20 years of experience in technical accounting and corporate finance from the SaaS and e-commerce sectors. A CPA and Baruch College MBA graduate, he is described by colleagues as meticulous, candid, and a natural leader.

He is passionate about creating opportunities in the tech industry, serving on the Board of Directors for Code2040, which supports Black and Latinx technologists. Sinohe also invests in emerging Latin American fintech and property tech companies as a Limited Partner at NuMundo Ventures.

Sinohe holds the unique dual role of Chief Financial Officer and Chief Operating Officer, leading both financial strategy and operational execution at Envoy.

Personality Overview

Decisive

Charming & Persuasive

Fast Adopter

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Scaling Businesses
As CFO/COO, he has a proven track record of guiding companies like Envoy and Etsy through significant growth stages, focusing on financial and operational scaling.
Diversity in Tech
Actively promotes inclusivity by serving as a board member for Code2040, an organization committed to advancing Black and Latinx individuals in the tech industry.
Workplace Technology
As a key executive at Envoy, a leader in workplace management solutions, he is at the forefront of shaping the future of work and office environments.

Media Appearances

Sinohe has no verified media appearances

Work History

8-2022
CFO/COO at Envoy
1-2022 - 8-2022
CFO and Interim CRO at Envoy
1-2020 - 8-2022
Chief Financial Officer at Envoy
11-2023
Limited Partner at NuMundo Ventures
11-2017
Member of the Board of Directors at Code2040

Education

2009 - 2011
MBA from Baruch College
1997 - 2001
BS from Baruch College

More Information

Social Presence :

Prographics :

Exp : 9 Location : San Francisco, California, United States Job Level : N/A Designation : CFO/COO at Envoy
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Insights For Selling To Sinohe

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Get them to a point where they are ready to bat for your product internally
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sinohe is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Sinohe

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Sinohe move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Sinohe take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Sinohe

Personality Compatibility


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