Sarah Rose Darling

Questioner
DISC Type : c

Director of Marketing at ID Plans

Pittsburgh, Pennsylvania, United States

Overview

Sarah is the Head of Marketing at ID Plans, specializing in designing and executing global go-to-market strategies. A data-driven leader, she focuses on building and coaching successful teams across all marketing functions to meet company growth goals. People describe her as a gifted writer, creative strategist, and a rockstar marketer.

Sarah is a passionate advocate for empowering women in the professional world. She is an honored and active member of LinkUnite, a community for women in marketing and technology, and has been featured in their interview series for her industry insights and leadership.

She was a keynote panelist at the eTail Boston conference, speaking on the topic of success for the modern marketer.

Personality Overview

Price-Sensitive

Not Easily Convinced

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

Go-to-Market Strategy
Her core expertise involves designing, building, and executing the vision for global go-to-market strategies to drive business results.
Modern Marketing
Selected as a keynote panelist for eTail Boston to discuss "Defining What Success Looks Like for the Modern Marketer," highlighting her thought leadership in the space.
Women in Tech
Passionate about supporting professional women, she is an active member and vocal supporter of LinkUnite, a community for women in marketing and technology.

Media Appearances

Sarah has no verified media appearances

Work History

11-2025
Director of Marketing at ID Plans
10-2024 - 11-2025
Director of Marketing at Webbula
4-2024 - 10-2024
Lead Generation Manager at Webbula
12-2022 - 4-2024
Fractional Marketing Executive at Big Lou Strategy
7-2021 - 11-2022
Head of Marketing at Single Digits, Inc.

Education

8-2013 - 8-2014
Master's Degree from University of Kent
8-2008 - 5-2012
Bachelor of Arts from Clemson University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Pittsburgh, Pennsylvania, United States Job Level : Mid-senior Designation : Director of Marketing at ID Plans
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Insights For Selling To Sarah Rose

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah Rose is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Sarah Rose

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sarah Rose move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Sarah Rose take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Sarah Rose

Personality Compatibility


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