Sarah Williams

Questioner
DISC Type : c

Group Financial Controller at Global Technical Realty

London, England, United Kingdom

Overview

A Chartered Accountant and Group Financial Controller at Global Technical Realty, with a Bachelors from Lancaster University. Their career spans roles at Verne and Aser Ventures. They recently completed a certification in SQL, showing a focus on modern data management within finance, complementing their core financial control expertise.

This individual is dedicated to professional development, recently completing a course on "Being a Good Mentor" to enhance their leadership and talent management abilities. Their interests may also extend into live streaming, suggesting a potential hobby in content creation outside of their finance career.

They recently completed certifications in both SQL for data management and professional mentoring, showcasing a dual focus on technical skills and people leadership.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to fully evaluate every situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Financial Control
As a Group Financial Controller across multiple companies like Global Technical Realty and Verne, this is their core professional function and area of expertise.
Data Management
Recently completed a "From Excel to SQL" course, showing a proactive interest in leveraging modern data skills for financial analysis and management.
Professional Mentoring
Showed a commitment to leadership by completing a "Being a Good Mentor" course, with a stated interest in talent management and professional development.

Media Appearances

Sarah has no verified media appearances

Work History

12-2025
Group Financial Controller at Global Technical Realty
5-2024 - 11-2025
Group Financial Controller at Verne
12-2022 - 5-2024
Financial Controller, London at Verne
3-2022 - 11-2022
Group Financial Controller at Aser Ventures
7-2021 - 3-2022
Financial Controller at LIVENow

Education

2011 - 2015
Education details unavailable from ICAS - The Professional Body of CAs
2009 - 2013
Bachelor’s Degree from Lancaster University

More Information

Social Presence :

Prographics :

Exp : 5 Location : London, England, United Kingdom Job Level : N/A Designation : Group Financial Controller at Global Technical Realty
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Sarah

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Sarah take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Sarah

Personality Compatibility


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