Sarath Balaji

Critic
DISC Type : C

Demand Generation Manager at Citylitics Inc.

Toronto, Ontario, Canada

Overview

Sarath has no verified overview

Personality Overview

Objective Thinker

ROI Driven

Information Seeker

They prefer to analyze logically and value objective facts over emotions.  Unless the value is proven by data, they are unlikely to value fancy features. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Sarath has no verified topics they care about

Media Appearances

Sarath has no verified media appearances

Work History

5-2024
Demand Generation Manager at Citylitics Inc.
6-2022 - 5-2024
Marketing Manager | Branding, GTM & Sales Enablement at AutoSync
1-2017 - 1-2022
Co-Founder | Marketing and Growth Manager at Techevo
10-2014 - 9-2016
Mechanical Design Engineer | Ship Deck Equipment at PH Hydraulics & Engineering Pte Ltd
6-2011 - 9-2012
Senior Technical Sales Engineer | Channel Sales & Partner Marketing at Blue Star Limited

Education

2013 - 2014
Master of Science (MSc) from Nanyang Technological University Singapore
2007 - 2011
Bachelor's Degree from Anna University Chennai

More Information

Social Presence :

Prographics :

Exp : 11 Location : Toronto, Ontario, Canada Job Level : Middle Designation : Demand Generation Manager at Citylitics Inc.
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Insights For Selling To Sarath

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be ready for penetrating questions and critical examination of your pitch
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarath is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Sarath

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Sarath move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Sarath take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Sarath

Personality Compatibility


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