Sarfraz Rumane

Inquirer
DISC Type : dc

GM - Retail & Customer Care at Himalaya Wellness Company

Bengaluru, Karnataka, India

Overview

Sarfraz Rumane is the GM of Retail & Customer Care at Himalaya Wellness Company, where he drives brand performance and profitability through strategic P&L management. A graduate of the Jamnalal Bajaj Institute of Management Studies (JBIMS), colleagues have described him as intelligent, cool-headed, and detail-oriented.

Outside of work, Sarfaraz is a dedicated father to his daughter, Suhaana, and son, Aariz. He is an active parent who is fully invested in their development, viewing himself as their teacher, guardian, and protector.

He initiated Himalayas first cause-related marketing campaign, "Muskaan, " to support a social cause.

Personality Overview

ROI Conscious

Judgemental

Upfront

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.

Topics They Care About

Retail Business Growth
In his current role, he focuses on the transformational change and scale-up of Himalaya's retail business to increase brand visibility and experience.
Consumer Hygiene
He has led and commented on multiple campaigns focused on home and hand hygiene, such as the #SaafHaathSekHaaiye campaign and the launch of sanitizing floor cleaners.
Brand Building
His career at Himalaya has involved scaling multiple product categories, including hair care and lip care, to achieve significant market share and revenue milestones.

Media Appearances

Sarfraz has no verified media appearances

Work History

4-2023
GM - Retail & Customer Care at Himalaya Wellness Company
4-2021 - 3-2023
GM-Health Hygiene and Functional Foods at Himalaya Wellness Company
10-2018 - 3-2021
General Manager - Daily Care (CPD) at Himalaya Wellness Company
7-2016 - 10-2018
Marketing Manager : Hair Care & Premium Skin Care at Himalaya Wellness Company
3-2013 - 6-2016
Category Manager : Hair Care, Lip Care & Lotions at Himalaya Wellness Company

Education

2002 - 2004
MMS from Jamnalal Bajaj Institute of Management Studies (JBIMS)
1997 - 2001
Bachelor of Engineering (B.E.) from M H Saboo Siddik College of Engineering

More Information

Social Presence :

Prographics :

Exp : 22 Location : Bengaluru, Karnataka, India Job Level : Senior Designation : GM - Retail & Customer Care at Himalaya Wellness Company
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Insights For Selling To Sarfraz

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Refer to testimonials from others in similar positions

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarfraz is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Sarfraz

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sarfraz move?

  • Their decision making speed is somewhere in the middle.
  • Can Sarfraz take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Sarfraz

Personality Compatibility


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