Sarfraz Rumane in

Sarfraz Rumane

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GM - Retail & Customer Care at Himalaya Wellness Company
📍 Bengaluru, Karnataka, India

Sarfraz Rumane is the GM of Retail & Customer Care at Himalaya Wellness Company, where he drives brand performance and profitability through strategic P&L management. A graduate of the Jamnalal Bajaj Institute of Management Studies (JBIMS), colleagues have described him as intelligent, cool-headed, and detail-oriented.

Outside of work, Sarfaraz is a dedicated father to his daughter, Suhaana, and son, Aariz. He is an active parent who is fully invested in their development, viewing himself as their teacher, guardian, and protector.

He initiated Himalayas first cause-related marketing campaign, "Muskaan, " to support a social cause.

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Experience
22 Years
Current Role
GM - Retail & Customer Care
Job Level
Senior
Location
Bengaluru, Karnataka, India
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Sarfraz cares about

Retail Business Growth
In his current role, he focuses on the transformational change and scale-up of Himalaya's retail business to increase brand visibility and experience.
Consumer Hygiene
He has led and commented on multiple campaigns focused on home and hand hygiene, such as the #SaafHaathSekHaaiye campaign and the launch of sanitizing floor cleaners.
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Career

Work history

4-2023
GM - Retail & Customer Care
Himalaya Wellness Company
4-2021 - 3-2023
GM-Health Hygiene and Functional Foods
Himalaya Wellness Company
10-2018 - 3-2021
General Manager - Daily Care (CPD)
Himalaya Wellness Company
7-2016 - 10-2018
Marketing Manager : Hair Care & Premium Skin Care
Himalaya Wellness Company
3-2013 - 6-2016
Category Manager : Hair Care, Lip Care & Lotions
Himalaya Wellness Company
In the press

Media appearances

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Education
2002 - 2004
MMS
Jamnalal Bajaj Institute of Management Studies (JBIMS)
1997 - 2001
Bachelor of Engineering (B.E.)
M H Saboo Siddik College of Engineering
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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