Sargam Atherton in

Sargam Atherton

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Director, Strategic Accounts at Cresta
📍 San Francisco Bay Area, United States

Sargam Atherton is a delivery and strategic accounts leader at Cresta, specializing in unified platforms for human and AI agents. Her career is built on driving customer success, professional services, and operational strategy at tech companies like MakerSights and Medallia. She is a University of California, Berkeley graduate.

As a UC Berkeley alumna, Sargam was actively involved with the Society of Women Engineers. She has a creative side, having co-created a short film featuring R2D2 that was filmed on the Berkeley campus, showcasing her connection to her alma mater and interest in storytelling through film.

She was part of a three-person incubator team at Medallia that developed and launched new product and service offerings before the companys IPO.

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Experience
15 Years
Current Role
Director, Strategic Accounts
Job Level
Mid-senior
Location
San Francisco Bay Area, United States
Personality Overview

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Decision Approach
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Priorities

Topics Sargam cares about

AI & Customer Experience
Her current role at Cresta focuses on a unified platform for human and AI agents, and her work at MakerSights involved AI-powered research and simulated personas.
Scaling Service Delivery
At Medallia, she exceeded services revenue targets, reduced delivery costs by 22%, and scaled new delivery models for mid-market entry.
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Career

Work history

5-2026
Director, Strategic Accounts
Cresta
8-2020 - 4-2026
Head of Implementations, Customer Success, Strategy & Operations
MakerSights
10-2018 - 8-2020
Director, Professional Services
Medallia
3-2017 - 10-2018
Services R&D / Product Development
Medallia
3-2016 - 3-2017
Manager, Professional Services
Medallia
In the press

Media appearances

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Education
Bachelor's degree
University of California, Berkeley
Social presence
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Behavioral profile

DISC profile (public)

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