Sarkis Kidanian

Critic
DISC Type : C

Deputy Director of Communications and Legislative Affairs at Energy and Mines | Énergie et des Mines

Toronto, Ontario, Canada

Overview

Sarkis is an experienced communications and risk management professional serving as the Deputy Director of Communications and Legislative Affairs for Ontarios Minister of Energy and Mines. A University of Toronto alumnus, he holds a certificate in Strategic Public Relations and also operates his own marketing firm, sDevelopments.

Outside of his government role, Sarkis is active in his community. He serves as an Advisor on the Board of Trustees for the St. Mary Armenian Apostolic Church. He is also passionate about fundraising for brain health, participating in a 75KM charity cycling event for multiple years.

He is the Principal of his own marketing firm, sDevelopments, alongside his senior role in the provincial government.

Personality Overview

Information Seeker

Critic

Objective Thinker

They don’t appreciate bells and whistles unless backed by data.  They like to take decisions independently and do not seek others' support often. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Clean Energy Future
He actively promotes Ontario's long-term Integrated Energy Plan, which includes developing small modular reactors to ensure the province's clean and reliable energy future.
Strategic Communications
His career is focused on public relations and legislative communications, recently bolstered by a certificate in Strategic Public Relations from the University of Toronto.
Brain Health Advocacy
He participates in a 75KM cycling fundraiser for Baycrest, supporting brain health and dementia research, a cause he describes as hitting "close to home. "

Media Appearances

Sarkis has no verified media appearances

Work History

7-2024
Deputy Director of Communications and Legislative Affairs at Energy and Mines | Énergie et des Mines
4-2016
Principal at sDevelopments
9-2023 - 7-2024
Senior Advisor Issues and Legislative Affairs at Education | Éducation
8-2022 - 9-2023
Special Constable at Toronto Police Service
2-2020 - 8-2022
Executive Assistant to the Member of Provincial Parliament at Legislative Assembly of Ontario

Education

5-2024 - 4-2025
Strategic Public Relations from University of Toronto School of Continuing Studies
2014 - 2019
Honours Bachelors of Arts from University of Toronto

More Information

Social Presence :

Prographics :

Exp : 9 Location : Toronto, Ontario, Canada Job Level : Mid-senior Designation : Deputy Director of Communications and Legislative Affairs at Energy and Mines | Énergie et des Mines
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Insights For Selling To Sarkis

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be formal and objective, they will appreciate it more
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarkis is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Sarkis

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Sarkis move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Sarkis take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Sarkis

Personality Compatibility


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