Caitlyn Lancaster

Doer
DISC Type : ds

Senior Manager of Retail Marketing Operations-East Region at Lithia & Driveway

Boise, Idaho, United States

Overview

Caitlyn has no verified overview

Personality Overview

Strategic Planner

Fast-paced

Deliberate Doer

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Caitlyn has no verified topics they care about

Media Appearances

Caitlyn has no verified media appearances

Work History

11-2025
Senior Manager of Retail Marketing Operations-East Region at Lithia & Driveway
9-2022
Senior Manager of Retail Marketing Operations - Northwest Region & CRM Marketing at Lithia & Driveway
6-2022 - 9-2022
Senior Marketing Manager -Northwest Region & CRM Marketing at Lithia & Driveway
1-2014 - 6-2020
Director of Marketing at Goode Motor Auto Group
10-2014 - 7-2016
President at Magic Valley Advertising Federation

Education

2004 - 2009
Bachelor of Arts (B.A.) from Idaho State University
2000 - 2004
Education details unavailable from Jerome High School

More Information

Social Presence :

Prographics :

Exp : 15 Location : Boise, Idaho, United States Job Level : Middle Designation : Senior Manager of Retail Marketing Operations-East Region at Lithia & Driveway
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Insights For Selling To Caitlyn

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Focus on the results that your product produces, expect some strategic questions in return
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Caitlyn is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Caitlyn

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Caitlyn move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Caitlyn take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Caitlyn

Personality Compatibility


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