Sascha Ullrich

Questioner
DISC Type : c

Senior Manager Sales Business Development at UX Gruppe

Greater Hamburg Area, Germany

Overview

Sascha is a strategic, human-centered leader with over 18 years of experience building sales and marketing ecosystems across Europe. He has a strong technical background in embedded designs, translating complex product portfolios into measurable growth for vertical markets like HoReCA, MedLab, and HVAC.

Outside of his direct professional role, he is passionate about the future of transportation and sustainable mobility. He follows developments in the electric bike industry and has expressed detailed ideas on how to improve electric vehicle infrastructure, such as battery swapping solutions.

He has a unique background that bridges the gap between HQ strategy and local market realities, as well as engineering and customer needs.

Personality Overview

Value Seeker

Systematic

Price-Sensitive

They are more likely than others to negotiate on pricing and terms.  They prefer to do thorough analysis of any situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Embedded Systems
His headline and multiple senior roles at companies like SECO and Garz & Fricke highlight his deep expertise in embedded design, from idea to serial production.
Partner Ecosystems
A core theme in his career, he has extensive experience developing and scaling partner ecosystems to drive international growth and align brand value.
Sustainable Mobility
His past role at a major bike company and his posts about the future of bike mobility and EV battery technology show a clear personal and professional interest.

Media Appearances

Sascha has no verified media appearances

Work History

2-2026
Senior Manager Sales Business Development at UX Gruppe
1-2025 - 1-2026
Head of Strategic Sales Kalkhoff Bikes (part of Pon.bike) at KALKHOFF BIKES
3-2023 - 1-2025
International Sales Manager at KALKHOFF BIKES
10-2021 - 2-2023
Head of Sales Northern Europe at SECO Northern Europe GmbH
10-2013 - 10-2021
Head of Global Sales at Garz & Fricke GmbH

Education

Education details unavailable from Commerzbank AG

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater Hamburg Area, Germany Job Level : Middle Designation : Senior Manager Sales Business Development at UX Gruppe
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Insights For Selling To Sascha

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sascha is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Sascha

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sascha move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Sascha take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Sascha

Personality Compatibility


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