Sasha Pesic

Trailblazer
DISC Type : DI

Acting General Counsel at C3 AI

San Francisco Bay Area, United States

Overview

Sasha Pesic is the Acting General Counsel at C3 AI, with extensive experience as a 4x COO and 6x General Counsel. He specializes in scaling global growth-stage companies, having raised over $500M in venture financing and grown sales from $0 to $100M. He holds a JD from UCLA School of Law.

Outside of his core legal and operational roles, Sasha has a demonstrated interest in technology development and intellectual property. This is highlighted by his involvement with an AI-powered travel concierge startup and his personal contributions to media technology innovation.

Unique fact: As a legal and operations executive, he is also a listed inventor on patents for technologies like "Audio Bookmarking. "

Personality Overview

Friendly But Fast

Informal

Values Relationships

They like to keep things under control.  They are more likely to be open to unproven but exciting technologies. They respond better to a combination of speed and relationship.

Topics They Care About

Enterprise AI
As Acting General Counsel at C3 AI, he frequently posts about large-scale Enterprise AI deployments in the defense and industrial sectors.
Venture Financing
He has a significant track record of raising capital, leading over $500M in financing rounds and scaling a startup to a $1B valuation.
Federal Contracting
His experience includes FAR/DFARS-governed procurements, and he's actively hiring legal counsel for C3 AI's growing federal business.

Media Appearances

Sasha has no verified media appearances

Work History

11-2025
Acting General Counsel at C3 AI
3-2025 - 10-2025
Deputy General Counsel, Commercial at C3 AI
11-2023 - 1-2025
General Counsel & Chief Operating Officer at Woven
12-2018 - 9-2023
General Counsel & Chief Operating Officer at Rapid
1-2015 - 12-2018
General Counsel & Chief Operating Officer at Airware

Education

JD from University of California, Los Angeles - School of Law
BA from University of California, Davis

More Information

Social Presence :

Prographics :

Exp : 10 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : Acting General Counsel at C3 AI
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Insights For Selling To Sasha

During A Call Or A Meeting

DO's

  • Talk about yourself and some of your achievements at the start of the conversation
  • Help them visualize the impact of their decision
  • Address your competition clearly and confidently

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sasha is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Sasha

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Sasha move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Sasha take some risk or not?

  • They can take risks if necessary.

You And Sasha

Personality Compatibility


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