Sasindran Chelliah

Sharpshooter
DISC Type : DC

Plant Manager at DiFeed Asia Pacific Sdn Bhd

Puchong, Selangor, Malaysia

Overview

As Plant Manager for DiFeed Asia Pacific, Sasindran Chelliah is leading a greenfield feed manufacturing project. His diverse career spans the pharmaceutical, food, and beverage industries, supported by an MBA and a Mechanical Engineering degree. He is also a certified Authorised Gas Tester & Entry Supervisor.

He has successfully transitioned across four distinct industries: pharmaceuticals, beverages, baking ingredients, and animal feed.

Personality Overview

ROI Driven

Precise But Practical

Fast But Analytical

They like to act fast and expect others to do the same.  They are not focused on building rapport and relationships. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Greenfield Projects
He is currently leading the full-scale establishment of a greenfield feed manufacturing operation, from concept to commercial production for DiFeed Asia Pacific.
Operational Excellence
His roles consistently focus on achieving optimal efficiency, yield, and quality in day-to-day manufacturing operations across various industries.
Career Adaptability
He expresses a strong belief in quickly learning and adapting to new industries, having successfully worked in pharma, beverages, food, and now animal feed.

Media Appearances

Sasindran has no verified media appearances

Work History

9-2025
Plant Manager at DiFeed Asia Pacific Sdn Bhd
10-2024 - 9-2025
Manager at Biocon Biologics
5-2023 - 9-2024
Deputy Plant Manager at Vio Star International (M) Sdn Bhd
4-2019 - 5-2023
Production & Warehouse Manager at Dr. Oetker Nona Malaysia Sdn Bhd
11-2017 - 3-2019
Factory Operations Manager at Koong Woh Tong Sdn Bhd

Education

2015 - 2017
Master of Business Administration - MBA from University of Malaya
2006 - 2011
Bachelor of Mechanical Engineering (Hons) from Universiti Tenaga Nasional

More Information

Social Presence :

Prographics :

Exp : 12 Location : Puchong, Selangor, Malaysia Job Level : Middle Designation : Plant Manager at DiFeed Asia Pacific Sdn Bhd
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Insights For Selling To Sasindran

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Objectively showcase the impact that your product creates
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sasindran is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sasindran

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Sasindran move?

  • They can take decisions very fast if you manage to convince them.
  • Can Sasindran take some risk or not?

  • The risks don’t matter much to them.

You And Sasindran

Personality Compatibility


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