Saurabh Pande

Questioner
DISC Type : c

Director and Head, Sales, Distribution & Demand Generation, Apple India at Apple

Gurgaon, Haryana, India

Overview

Saurabh is the Sales Director for Apple India and a member of the countrys leadership team, overseeing sales, distribution, and demand generation. A former Principal at A. T. Kearney with an MBA from IIM Calcutta, he has deep expertise in business strategy, operations, and market entry.

Outside of his corporate role, Saurabh is an enthusiastic supporter of the Indian startup ecosystem. He actively follows and encourages entrepreneurs in his network, celebrating their milestones and showcasing a passion for innovation and new ventures. He also appears to have an interest in personal fitness.

Unique fact: Saurabh co-authored a detailed report on the Indian Food Processing Industry, demonstrating his diverse knowledge of the Indian consumer landscape beyond technology.

Personality Overview

Systematic

Price-Sensitive

Not Easily Convinced

They prefer to analyze every situation thoroughly.
  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Indian Startup Scene
His social feed shows him actively championing and celebrating the successes of founders and startups like FS Life (FableStreet) and Ten x You.
Go-to-Market Strategy
His role focuses on sales, distribution, and demand generation for Apple in India, and his background includes expertise in market entry strategy and customer acquisition.
Consumer Tech & Fitness
He has managed the iPhone business for Apple India and shows personal enthusiasm for services like Fitness+, connecting technology with lifestyle and personal goals.

Media Appearances

Saurabh has no verified media appearances

Work History

10-2025
Director and Head, Sales, Distribution & Demand Generation, Apple India at Apple
7-2022 - 9-2025
Head, Sales, Distribution & Demand Generation, Apple India at Apple
3-2022 - 7-2022
Head, Sales & Distribution, Apple India at Apple
8-2019 - 3-2022
Head, Strategy & BD, Apple India at Apple
9-2016 - 7-2019
Business Manager, iPhone, Apple India at Apple

Education

2005 - 2007
PGDM from Indian Institute of Management, Calcutta
1999 - 2003
B.E. from Netaji Subhas Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 20 Location : Gurgaon, Haryana, India Job Level : Mid-senior Designation : Director and Head, Sales, Distribution & Demand Generation, Apple India at Apple
URL has been copied!

Insights For Selling To Saurabh

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Saurabh is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Saurabh

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Saurabh move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Saurabh take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Saurabh

Personality Compatibility


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