Scott Bacco

Trailblazer
DISC Type : ID

VP | US Chief Commercial Officer at Krispy Kreme

Charlotte Metro, United States

Overview

Scott has no verified overview

Personality Overview

Informal

Persuasive

Achievement-Oriented

They prefer to ensure that they are in control of the situation.  They are not against taking risks and can make tough decisions when required.
 If they come to believe in your value proposition, they will be your champion.

Topics They Care About

Scott has no verified topics they care about

Media Appearances

Scott has no verified media appearances

Work History

3-2023
VP | US Chief Commercial Officer at Krispy Kreme
6-2021 - 3-2023
VP|GM, CPG at Krispy Kreme
1-2020
Consultant | Strategic Advisor at Independent Consultant
7-2017 - 10-2018
Vice President of Commercial Marketing at Chobani
7-2014 - 7-2017
Sr. Director, Brand Marketing at Chobani

Education

BS from United States Military Academy at West Point
MBA from Carnegie Mellon University - Tepper School of Business

More Information

Social Presence :

Prographics :

Exp : 24 Location : Charlotte Metro, United States Job Level : Leadership Designation : VP | US Chief Commercial Officer at Krispy Kreme
URL has been copied!

Insights For Selling To Scott

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Give them control of the sales process
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Scott is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Scott

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Scott move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Scott take some risk or not?

  • If necessary, they will be ready to take risks.

You And Scott

Personality Compatibility


Other Krispy Kreme Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.