Scott Boocock

Commander
DISC Type : D

Personal goal pursuit at Career Break

London Area, United Kingdom

Overview

Scott is a results-driven VP of Sales with over 20 years of experience leading enterprise SaaS teams in MarTech and AdTech for companies like Adobe and Attentive. He has a proven record of scaling revenue across EMEA and personally closed the largest Adobe AdCloud deal in Europe. Colleagues describe him as professional, honest, and personable.

Outside of his tech career, Scott is deeply involved in community and adventure. He serves as a Scout Leader and Trustee Board Member for The Scouts and is also a PADI IDC Staff Instructor, a high-level scuba diving certification. He is currently on a career break to pursue a personal construction project.

Unique fact: Scott is currently converting a medieval water mill into his personal home.

Personality Overview

Decisive

Risk-Taker

Very Quick

They like to act fast and expect others to do the same.  They are very proud of what they do. They are not focused on building rapport and relationships.

Topics They Care About

Scaling EMEA Sales
He has extensive experience building and leading sales teams across Europe and speaks about the nuances of adapting global GTM strategies to diverse local markets like Germany and France.
First-Party Data
He discusses the importance for European companies to activate their first-party data using CDPs, especially in a post-GDPR world, seeing it as a key competitive advantage.
Modern Sales Frameworks
He is skilled in implementing methodologies like MEDDPICC, Challenger Sale, and SPIN Selling to drive forecast accuracy and scalable performance within his teams.

Media Appearances

Scott has no verified media appearances

Work History

5-2025
Personal goal pursuit at Career Break
8-2023 - 5-2025
Enterprise Sales Leader at Attentive
11-2022 - 5-2025
School Govenor at St John's C Of E Primary School
7-2022 - 7-2023
Fractional Sales Leader at Self-employed
9-2021
Section Leader and Trustee Board Member at The Scouts

Education

BTech - Business & Finance from Airedale and Wharfedale College
Education details unavailable from The Froebelian School, Horsforth

More Information

Social Presence :

Prographics :

Exp : 27 Location : London Area, United Kingdom Job Level : Senior Designation : Personal goal pursuit at Career Break
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Insights For Selling To Scott

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Objectively showcase the impact that your product creates
  • Hold your ground without indulging in one-upmanship

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Scott is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Scott

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Scott move?

  • They can take decisions very fast if you manage to convince them.
  • Can Scott take some risk or not?

  • The risks don’t matter much to them.

You And Scott

Personality Compatibility


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