Scott Elfenbein

Critic
DISC Type : C

Senior Principal at Publicis Sapient

Washington DC-Baltimore Area, United States

Overview

Scott Elfenbein is a Senior Principal at Publicis Sapient, advising B2C consumer brands on strategy, analytics, and customer experience. A former McKinsey Engagement Manager, he leverages deep expertise in MarTech and loyalty programs, backed by a B. A. from Harvard University and an MBA from The Wharton School.

Outside of work, Scott is passionate about social impact. He founded brEDcrumb, a venture to improve higher education access for underrepresented students. He also co-founded a virtual comedy initiative during the pandemic, which provided entertainment to companies while raising funds for national charities.

He started a "virtual comedy club" that hosted over 400 shows and donated 30, 000 meals to Feeding America.

Personality Overview

Information Seeker

Critic

Precise

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They like to do things independently and don’t look for support from others.

Topics They Care About

B2C Customer Strategy
His role at Publicis Sapient centers on advising consumer brands in retail, CPG, and hospitality on engagement, loyalty, and pricing strategies.
Social Entrepreneurship
He has founded multiple ventures with a social mission, including an education platform and a comedy initiative that supported Feeding America.
Higher Education Access
He founded brEDcrumb, a platform inspired by personal experience to help underrepresented students navigate the complex college application process.

Media Appearances

Scott has no verified media appearances

Work History

2021
Senior Principal at Publicis Sapient
2017 - 2021
Engagement Manager at McKinsey & Company
10-2015 - 9-2016
Interim Director, Continuous Improvement and Analytics at La Colombe Coffee Roasters
8-2015 - 5-2017
MBA Candidate at The Wharton School
8-2015 - 4-2017
Consultant (Part-Time during MBA) at Self Employed

Education

B.A. from Harvard University
Master of Business Administration - MBA from The Wharton School

More Information

Social Presence :

Prographics :

Exp : 18 Location : Washington DC-Baltimore Area, United States Job Level : Mid-senior Designation : Senior Principal at Publicis Sapient
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Insights For Selling To Scott

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Scott is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Scott

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Scott move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Scott take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Scott

Personality Compatibility


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