Scott Gardner in

Scott Gardner

Trailblazer · DISC type ID
Founder, Partner at New Media Advisors
📍 Raleigh-Durham-Chapel Hill Area, United States

Scott Gardner is the Founder and Partner of New Media Advisors, where he guides enterprise brands in finance and healthcare on SEO, content, and AI search strategies. A graduate of The University of North Carolina at Chapel Hill, he is described by colleagues as an innovative, professional, and knowledgeable subject matter expert.

A North Carolina native, Scott is an aspiring at-home cook who enjoys golf, family vacations, and supporting the Tar Heels. He is also an active Rotarian in Cary, NC and enjoys spending quality time with his wife and sons.

He has been a featured speaker at industry events like SMX, Internet Summit, Pubcon, and Digital Summit.

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Experience
25 Years
Current Role
Founder, Partner
Job Level
Leadership
Location
Raleigh-Durham-Chapel Hill Area, United States
Personality Overview

How Scott shows up

Achievement-Oriented
Values Relationships
Assertive

They are more likely to be open to unproven but exciting technologies. They do not mind taking risks and can make hard decisions, if necessary. They are charming and have the ability to align others behind their decisions.

Priorities

Topics Scott cares about

AI in Search
His work focuses on helping brands adapt their SEO strategies for an AI-powered future and new customer discovery behaviors.
Enterprise SEO
He specializes in advising client-side marketing leaders at Fortune 500 brands on building effective in-house SEO and content capabilities.
+5 more topics Login to view topics
Career

Work history

7-2020
Founder, Partner
New Media Advisors
7-2018 - 7-2020
Sr. Director, Digital Marketing (SEO, Content & Local Digital)
Choice Hotels International
5-2011 - 7-2018
SVP, Digital Marketing (Search & Content Marketing)
Bank of America
8-2010 - 5-2011
Owner / Consultant
New Media Advisors
7-2008 - 9-2010
Vice President, Search
Triangle Direct Media
In the press

Media appearances

Scott Gardner - Partner & Co-Founder | New Media Advisors. Featured in New Media Advisors (company website)
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Education
1995 - 1999
Bachelor's degree
The University of North Carolina at Chapel Hill
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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