Scott Gardner

Trailblazer
DISC Type : ID

Founder, Partner at New Media Advisors

Raleigh-Durham-Chapel Hill Area, United States

Overview

Scott Gardner is the Founder and Partner of New Media Advisors, where he guides enterprise brands in finance and healthcare on SEO, content, and AI search strategies. A graduate of The University of North Carolina at Chapel Hill, he is described by colleagues as an innovative, professional, and knowledgeable subject matter expert.

A North Carolina native, Scott is an aspiring at-home cook who enjoys golf, family vacations, and supporting the Tar Heels. He is also an active Rotarian in Cary, NC and enjoys spending quality time with his wife and sons.

He has been a featured speaker at industry events like SMX, Internet Summit, Pubcon, and Digital Summit.

Personality Overview

Achievement-Oriented

Values Relationships

Assertive

They are more likely to be open to unproven but exciting technologies.  They do not mind taking risks and can make hard decisions, if necessary. They are charming and have the ability to align others behind their decisions.

Topics They Care About

AI in Search
His work focuses on helping brands adapt their SEO strategies for an AI-powered future and new customer discovery behaviors.
Enterprise SEO
He specializes in advising client-side marketing leaders at Fortune 500 brands on building effective in-house SEO and content capabilities.
Financial Marketing
He has deep expertise in the Financial Services sector, having previously led search and content marketing at Bank of America.

Media Appearances

Scott Gardner - Partner & Co-Founder | New Media Advisors. Featured in New Media Advisors (company website)

See Now

Work History

7-2020
Founder, Partner at New Media Advisors
7-2018 - 7-2020
Sr. Director, Digital Marketing (SEO, Content & Local Digital) at Choice Hotels International
5-2011 - 7-2018
SVP, Digital Marketing (Search & Content Marketing) at Bank of America
8-2010 - 5-2011
Owner / Consultant at New Media Advisors
7-2008 - 9-2010
Vice President, Search at Triangle Direct Media

Education

1995 - 1999
Bachelor's degree from The University of North Carolina at Chapel Hill

More Information

Social Presence :

Prographics :

Exp : 25 Location : Raleigh-Durham-Chapel Hill Area, United States Job Level : Leadership Designation : Founder, Partner at New Media Advisors
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Insights For Selling To Scott

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Talk about yourself and some of your achievements at the start of the conversation
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t hesitate from asking them how they truly feel about your product
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Scott is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Scott

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Scott move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Scott take some risk or not?

  • They can take risks if necessary.

You And Scott

Personality Compatibility


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