Scott Jardine

Inquirer
DISC Type : dc

Global Brand Director at AstraZeneca

Bethesda, Maryland, United States

Overview

Scott is a pharmaceutical commercial leader and Global Brand Director at AstraZeneca, specializing in Respiratory and Immunology marketing strategy. His career includes leadership roles at GSK across European and emerging markets. He holds a Professional Diploma in Marketing and is described by colleagues as courageous and a strong partner.

He recently relocated to the Washington D. C. area for his global role after leading the biologics franchise in the UK.

Unique fact: Scott developed and published a reference guide for joint working projects between the NHS and the pharmaceutical industry.

Personality Overview

Demanding

ROI Conscious

Upfront

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

Respiratory & Immunology
He leads the global marketing strategy for a phase 3 asset with multiple indications in this therapeutic area at AstraZeneca.
Pharma Brand Planning
He has presented at industry events on frameworks for enhancing patient-centricity and connecting strategy to tactics in brand plans.
Global Product Launches
His current role is focused on a pre-launch asset, and he frequently posts about hiring for launch-related brand director roles.

Media Appearances

Scott has no verified media appearances

Work History

2-2024
Global Brand Director at AstraZeneca
5-2021 - 2-2024
Franchise Head at AstraZeneca
1-2020 - 5-2021
Regional Business Director at AstraZeneca
3-2018 - 1-2020
Cluster Commercial Director, Emerging Markets at GSK
11-2015 - 3-2018
Head of Commercial Excellence, Nordics & Baltics at GSK

Education

2012 - 2013
Professional Diploma in Marketing from CIM | The Chartered Institute of Marketing
1-2025 - 3-2025
Fundamentals of Immunology from HMX – Harvard Medical School

More Information

Social Presence :

Prographics :

Exp : 15 Location : Bethesda, Maryland, United States Job Level : Mid-senior Designation : Global Brand Director at AstraZeneca
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Insights For Selling To Scott

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Make sure that you you respond to any queries from them quickly
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Refrain from asking too many questions
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Scott is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Scott

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Scott move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Scott take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Scott

Personality Compatibility


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