Scott Picanco

Trailblazer
DISC Type : DI

Senior Product Marketing Manager at Box

San Francisco Bay Area, United States

Overview

Scott is a Senior Product Marketing Manager at Box, focused on intelligent content workflow products. With a background in sales and product success at Adobe, he specializes in go-to-market strategy and field enablement. Colleagues describe him as ambitious, proactive, and a big team player with a natural knack for sales. He holds a B. S. in Advertising from San José State University.

His strategic and creative abilities were recognized early when he was a key member of an award-winning team for the best campaign pitch during his senior year at university. This project highlighted his skills in account planning and clear, insightful thinking.

Unique fact: Scott won the "Blue Cow Award" at San José State University for his teams work on an advertising campaign for a live client.

Personality Overview

Persuasive

Charismatic

Values Relationships

They are charming and have the ability to align others behind their decisions.  They like to keep things under control. They are more likely to be open to unproven but exciting technologies.

Topics They Care About

Intelligent Workflow Automation
He leads product marketing for Box's intelligent workflow products (Sign, Relay) and frequently posts about reimagining business processes and end-to-end automation.
Agentic AI
He is focused on the future of work, specifically how AI agents can be deployed across enterprise workflows to automate processes and enhance productivity.
Go-to-Market Strategy
A core responsibility of his role is developing and driving integrated GTM plans, including product launches, positioning, messaging, and pricing for Box's workflow products.

Media Appearances

Scott has no verified media appearances

Work History

5-2025
Senior Product Marketing Manager at Box
9-2022
Product Marketing Manager at Box
12-2021 - 9-2022
Senior Product Success Manager at Adobe
12-2018 - 1-2022
Enterprise Account Executive at Adobe
7-2017 - 12-2018
Inside Sales Account Executive at Adobe

Education

Bachelor of Science (B.S.) from San José State University

More Information

Social Presence :

Prographics :

Exp : 11 Location : San Francisco Bay Area, United States Job Level : Middle Designation : Senior Product Marketing Manager at Box
URL has been copied!

Insights For Selling To Scott

During A Call Or A Meeting

DO's

  • Address your competition clearly and confidently
  • Keep your pitch focused on the impact but nurture the relationship too
  • Talk about yourself and some of your achievements at the start of the conversation

DONT's

  • Avoid unnecessary negativity or slowness
  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Scott is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Scott

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Scott move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Scott take some risk or not?

  • They can take risks if necessary.

You And Scott

Personality Compatibility


Other Box Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.