Scott Ratliff

Observer
DISC Type : ic

Innovation Design Technical Architect Director at Salesforce

Greater Chicago Area, United States

Overview

Scott is an Innovation Design Technical Architect Director at Salesforce with over 20 years of experience. He specializes in aligning technology with business goals using AI, MuleSoft, and Data Cloud. A graduate of Northern Illinois University, he is a frequent presenter at major industry events like Dreamforce and TrailblazerDX.



Scott recently earned three new Salesforce certifications in AI and Data Cloud, demonstrating a strong commitment to professional development.

Personality Overview

Curious

Example Seeker

Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally good communicators and can be hard to convince.

Topics They Care About

AI-Driven Applications
He designs AI-driven applications and holds multiple AI certifications from Salesforce, indicating a deep professional focus on leveraging artificial intelligence to solve business problems.
API Integration
His background includes senior roles at MuleSoft and a focus on integrating advanced API solutions, showing expertise in connecting complex systems for seamless data flow.
Data Cloud Strategy
As a certified Data Cloud Consultant, he specializes in using Salesforce's Data Cloud to help businesses unify customer data and drive efficient operations.

Media Appearances

Scott has no verified media appearances

Work History

2-2025
Innovation Design Technical Architect Director at Salesforce
2-2021 - 2-2025
Senior Technical Architect at Salesforce
10-2018 - 2-2021
Technical Architect at Salesforce
2-2021 - 2-2025
Senior Technical Architect at MuleSoft
10-2018 - 1-2023
Technical Architect at MuleSoft

Education

1989 - 1993
Bachelor of Science from Northern Illinois University

More Information

Social Presence :

Prographics :

Exp : 27 Location : Greater Chicago Area, United States Job Level : Senior Designation : Innovation Design Technical Architect Director at Salesforce
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Insights For Selling To Scott

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Ask them questions to understand their needs better while staying affable
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Scott is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Scott

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Scott move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Scott take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Scott

Personality Compatibility


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